Descripción
VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster
- Phospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidity
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Cleanse and calms unruly hair
- Refines and de-frizzes strand by strand
- Helps protect hair from environmental aggressors
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies:
- 97% of women said their hair looked smoother*
- 97% of women said their hair looked healthier*
- 80% of women felt their hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster
- Phospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidity
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Cleanse and calms unruly hair
- Refines and de-frizzes strand by strand
- Helps protect hair from environmental aggressors
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies:
- 97% of women said their hair looked smoother*
- 97% of women said their hair looked healthier*
- 80% of women felt their hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
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